DevOps promised to break down silos between development and operations. In many organizations, it delivered — but it also created a new problem: every developer team now needs to understand Kubernetes, Terraform, CI/CD pipelines, observability stacks, security scanning, and cloud networking. The cognitive load is crushing. A 2025 survey by Humanitec found that developers spend 30-40% of their time on infrastructure tasks rather than writing product code. Platform engineering exists to solve this problem.
An Internal Developer Platform (IDP) is not a tool — it is a product. Built by a platform team for developer teams, it provides self-service capabilities for deploying, monitoring, and managing applications without needing to understand the underlying infrastructure. The best IDPs feel invisible: developers push code, and things just work. The worst IDPs are bureaucratic portals that add friction. This guide covers how to build the former.
The Platform-as-a-Product Mindset
The most important shift in platform engineering is treating your platform as a product with internal customers (your developers). This means: conducting user research (interviewing developers about pain points), defining a product roadmap, measuring adoption metrics, iterating based on feedback, and marketing your platform internally. If developers don't use your platform voluntarily, you have failed — mandating usage is an anti-pattern that breeds resentment and workarounds.
Start by identifying the top 5 pain points developers face daily. In our experience, they are almost always: (1) setting up a new service takes too long, (2) understanding which team owns what service is impossible, (3) deploying requires too many manual steps, (4) debugging production issues requires access to 5+ different tools, and (5) there's no standard way to do common tasks. Your platform should address these pain points in this order.
The Five Pillars of an Internal Developer Platform
Pillar 1: Service Catalog
A service catalog is the foundation of any IDP. It answers the fundamental question: "What do we have, and who owns it?" Tools like Backstage (open-source, originally from Spotify) provide a centralized catalog of all services, libraries, documentation, APIs, and infrastructure resources in your organization. Each entry includes ownership, dependencies, health status, documentation links, and operational runbooks.
The service catalog should be populated automatically — not manually maintained. Use annotations in source code, CI/CD metadata, and Kubernetes labels to keep the catalog in sync with reality. A catalog that diverges from reality is worse than no catalog at all.
Pillar 2: Golden Paths (Service Templates)
Golden paths are opinionated templates for creating new services that include everything a developer needs: project scaffolding, CI/CD pipeline configuration, Dockerfile, Kubernetes manifests, observability setup (logging, metrics, tracing), security scanning, and documentation templates. A developer should be able to go from "I need a new microservice" to "I have a deployed, monitored, production-ready service" in under 30 minutes.
# Example: Backstage template for a new Go microservice
apiVersion: scaffolder.backstage.io/v1beta3
kind: Template
metadata:
name: go-microservice
title: Go Microservice
description: Production-ready Go service with CI/CD, observability, and security
spec:
owner: platform-team
type: service
parameters:
- title: Service Info
properties:
name:
title: Service Name
type: string
pattern: '^[a-z][a-z0-9-]*$'
description:
title: Description
type: string
owner:
title: Owner Team
type: string
ui:field: OwnerPicker
- title: Infrastructure
properties:
database:
title: Database
type: string
enum: ['none', 'postgresql', 'mysql', 'redis']
exposedExternally:
title: Expose to Internet
type: boolean
steps:
- id: fetch
name: Fetch Template
action: fetch:template
input:
url: ./skeleton
values:
name: ${{ parameters.name }}
owner: ${{ parameters.owner }}
database: ${{ parameters.database }}
- id: publish
name: Publish to GitLab
action: publish:gitlab
- id: register
name: Register in Catalog
action: catalog:register
Pillar 3: Self-Service Infrastructure
Developers should be able to provision databases, caches, queues, object storage, and other infrastructure resources without filing a ticket. This doesn't mean giving developers raw access to Terraform or cloud consoles — it means providing curated, pre-approved resource types that can be provisioned through the platform with sane defaults, automatic backup configuration, and proper networking.
Tools like Crossplane (Kubernetes-native infrastructure management), Terraform modules behind a self-service UI, or custom operators let you expose infrastructure as simple declarations while maintaining centralized governance. The developer says "I need a PostgreSQL database with 50GB storage," the platform provisions it with encryption at rest, automated backups, proper IAM policies, and connection details injected as environment variables.
Pillar 4: Deployment Pipeline
The platform should provide a standard deployment pipeline that handles building, testing, security scanning, staging deployment, and production deployment. Developers should not need to write CI/CD pipeline configurations from scratch — the golden path template includes a pipeline that works out of the box. Advanced teams can customize the pipeline, but the default should be sufficient for 80%+ of use cases.
Pillar 5: Observability Dashboard
Developers should have a single pane of glass that shows the health of their services: request rates, error rates, latency percentiles, log streams, traces for slow requests, and alerts. This dashboard should be auto-configured when a service is created through the golden path — zero setup required from the developer.
Measuring Platform Success
Platform engineering is only successful if it measurably improves developer productivity. Track these metrics:
Time to first deployment: How long does it take a new team member to deploy their first change to production? Baseline this before building your platform, then measure again. Our clients typically see this drop from 2-3 weeks to 1-2 days.
Lead time for changes: The time from code commit to running in production. DORA metrics research shows that elite teams achieve this in under 1 hour. A good platform makes this possible.
Developer satisfaction (NPS): Survey your developers quarterly. Ask: "How easy is it to deploy a new service?" and "How much time do you spend on infrastructure tasks vs. product work?" Track trends over time.
Platform adoption: What percentage of new services are created using the platform's golden paths? If it's below 80%, you need to understand why teams are going around your platform.
Common Mistakes to Avoid
Building too much before validating: Don't spend 6 months building a platform in isolation. Start with the highest-pain problem (usually service creation), ship a solution in 4-6 weeks, gather feedback, iterate. The platform is a product — ship MVPs and iterate.
Mandating usage instead of earning adoption: If you have to force developers to use your platform, the platform is solving the wrong problem or solving it poorly. The best platforms spread through word of mouth: "Hey, I created a new service in 20 minutes using the platform — you should try it."
Over-abstracting: Don't hide everything behind abstractions. Developers need to understand what's happening when things break. Provide good defaults with the ability to drill down into the underlying infrastructure when needed. Think "progressive disclosure" — simple by default, detailed when you need it.
Ignoring documentation: Your platform needs documentation as good as any external product. If developers can't figure out how to use a feature without asking the platform team on Slack, that feature isn't done yet.
Starting Your Platform Engineering Journey
You don't need a 10-person platform team to start. Begin with one or two engineers who are passionate about developer experience. Interview 5-10 developers about their biggest pain points. Pick the top pain point and build the simplest solution that addresses it. Ship it, measure the impact, and use the results to justify expanding the team.
The ROI of platform engineering compounds over time. A golden path that saves each developer 4 hours per new service, across an organization deploying 20 new services per quarter, saves 80 developer-hours per quarter — about $20,000 in salary costs alone. Add in reduced incidents from standardized observability, faster onboarding, and fewer misconfigurations, and the ROI typically exceeds 5x within the first year.
ZeonEdge helps organizations design and implement Internal Developer Platforms tailored to their tech stack and team structure. Talk to our platform engineering team to get started.
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Marcus Rodriguez
Lead DevOps Engineer specializing in CI/CD pipelines, container orchestration, and infrastructure automation.